Articles

• What digital marketing stuff this year reminded me about and what next...
• But people won’t share their email unless the content is worth it.
• AI is showing up everywhere. From writing tools to customer service bots. But not all AI is the same. Before we hand over the reins, let’s take a closer look at how it actually helps (or doesn’t).
• Learn how to show up with content that meets your audience where they are, whether they’re just becoming aware or ready to make a decision.
• A seasoned blogger shares insider tips on maximising the versatile Ghost Content Management System (CMS) - from email management to paid subscriptions. Don't miss it.
• Urchin Tracking Module or more commonly known as UTM parameters can be used to track online campaign performance by adding them to a URL that links back to your website. When used in this way can can help to identify traffic sources and campaign details.
• Have you ever dropped a link into a social post only to see the wrong image or none at all appear in the preview?
• Content connects your audience to what you offer. It builds trust, sparks action and drives impact. Want it to work? then be consistent. The easiest way: create a simple plan and show up daily.
• I’m an email list addict. I subscribe to every email list I can find. Why, you ask? It’s simple - I’m curious about what makes me open an email instead of deleting it.
• Learn how to create, publish, and email your blog post on Ghost with this simple, step-by-step guide. Start sharing your story today! ✨