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But people won’t share their email unless the content is worth it.

AI is showing up everywhere. From writing tools to customer service bots. But not all AI is the same. Before we hand over the reins, let’s take a closer look at how it actually helps (or doesn’t).

Learn how to show up with content that meets your audience where they are, whether they’re just becoming aware or ready to make a decision.

A seasoned blogger shares insider tips on maximising the versatile Ghost Content Management System (CMS) - from email management to paid subscriptions. Don't miss it.

I’ve been thinking about a recent conversation I had with Matt Cameron about how we handle grammar and spell checks. He mentioned that people often ask him to review their writing and it made me realise this might be a great topic to share here on the influencerTips blog.

Urchin Tracking Module or more commonly known as UTM parameters can be used to track online campaign performance by adding them to a URL that links back to your website. When used in this way can can help to identify traffic sources and campaign details.

Have you ever dropped a link into a social post only to see the wrong image or none at all appear in the preview?

Content connects your audience to what you offer. It builds trust, sparks action and drives impact. Want it to work? then be consistent. The easiest way: create a simple plan and show up daily.

I’m an email list addict. I subscribe to every email list I can find. Why, you ask? It’s simple - I’m curious about what makes me open an email instead of deleting it.

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